Label Local Dallas


Flea Style Unveils One-of-a-Kind Game Day Gear In Time For Tailgate Season


With the State Fair inching closer and the murmur of fantasy leagues beginning to form, we’re already starting to plan our watch parties and tailgating menus. But before all of that happens,  we have to make sure we have our outfits locked down. Luckily, Deep Ellum’s very own Flea Style is bringing their A-Game (pun intended) with some seriously cool customized sportswear.

Flea Style’s Game Day has been in the works for months, initially stemming from a recently-signed lease at the Star, AKA Dallas Cowboys World Headquarters, where Flea Style will be opening their second location. "It only felt natural to venture into the world of sports,” Flea Style Founder & CEO Brittany Cobb said. “We know our shopper loves unique items and we wanted to find a way for fans to show their team support while staying true to his [or] her style.”

In true Flea Style form, this buzzy Game Day collection is an assortment of carefully curated clothing and accessories, ranging from both repurposed and new items that are *all about* that Dallas sports spirit. The collection ranges from $29 to $178, featuring everything from star-patched Wranglers shorts to rompers for the kiddos. This Deep Ellum-based company even scored wholesale access from the team to expand their collection, so expect some serious treasures. 

And whether you’re more into collegiate sports or a different team or sport altogether (only a little judgment here), Game Day is already branching out to include other teams. Expect to see SMU and UT gear, along with unique Texas Rangers pieces and even stuff for Seattle Seahawks fans. “The response has been overwhelmingly positive and we cannot wait to see where this new direction takes us,” Cobb said. 

Score your customized spectator gear while you can (seriously, it’s selling out FAST) at their Deep Ellum location at 3009 Commerce Street. They’re open 9 AM to 6 PM Monday through Saturday and 12 PM to 6 PM on Sunday.